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November 2, 2015 - The Pine Integrated Network: Education, Mitigation, and Adaptation project (PINEMAP) (based at UF) recently hosted a virtual meeting with special guest Dr. Andrew Hoffman, author of the insightful book “How Culture Shapes the Climate Change Debate” (available here). After PINEMAP researchers presented a brief overview of PINEMAP's different stakeholder groups, Dr. Hoffman spoke with the PINEMAP team about how to build trust to improve climate science communication. A recording of the meeting is available here. If you are interested in better understanding the barriers to communicating with diverse audiences about controversial science issues, PINEMAP encourages you to check out Hoffman's book and his engaging talk.